Planet Pop: Stitch Crashes the Pepsi-Verse

In anticipation of the upcoming Lilo & Stitch movie, I merged Stitch’s anarchic energy with Pepsi's unapologetic challenger brand platform to create a hero visual that transcends typical character promotion. Positioned to amplify both brand relevance and cultural heat, the piece remixes nostalgia, soda indulgence, and summer hype into two key visuals.

Cultural Insight.

Fans crave immersive brand moments that break the fourth wall and make them feel part of the story.

Brand Truth:

Pepsi enhances indulgent experiences, and Stitch is the perfect narrative disruptor.

Big Idea:

What if Stitch, Disney’s ultimate troublemaker, invaded the Pepsi-Verse? This campaign visual stages him mid-chaos, soda syrup everywhere, dual-wielding Pepsi cans, all while celebrating the joy of flavor and mischief.

My Role: Art Direction, Fur Grooming, Character Lighting, Scene Composition, Pepsi Can Modeling, Texture Work, Finishing

  • See Differently.

    See What Others Don’t.

  • Craft With Intent.

    Direct Every Detail.

  • Elevate Every Frame.

    Push the Story Further.

  • Cut What Doesn’t Serve.

    Distill to What Matters.

  • Make Them Feel It.

    Make the Vision Unforgettable.

Steal Like an Artist.

This project was born on a deadline.

I had the vision but not the time to build everything from scratch. Inspired by the idea of working smarter, I sourced an existing 3D model of Stitch and reimagined him through custom fur in Maya’s XGen, rendered in Arnold for cinematic realism.

I designed and textured original Pepsi cans, integrated a retro Pepsi wave backdrop, and added hyper real soda splashes to enhance the scene’s tactile richness.

The result is a brand forward, culturally resonant visual that blends pop storytelling with sharp art direction.

Hair groom built in Maya using XGen to define texture, density, and flow ahead of final rendering.

Model Credit: Original 3D model of Stitch created by Cavity. Adapted for this piece with modifications to pose, fur, lighting, and rendering.

First render pass in Arnold within Maya.

Next

Mack Weldon: Boxer Brief Campaign