World Gone Silver | Denim Jacket - Launch Party

I shot, and produced this event recap for Mack Weldon’s collaboration with The Bronx Brewery, celebrating the launch of the SILVER Denim Jacket. The goal was to capture the atmosphere, and community behind the partnership while highlighting the jacket’s rugged, brewery-ready design language. Working on-site during the release event, I captured content, edited, and post-produced, shaping a visual narrative that blended the energy of the brewery with Mack Weldon’s elevated aesthetic. I also cut iterations optimized for social platforms and featured across Mack Weldon’s channels to support the product launch. (Event Pictures not taken by me)