BaBylisspro: Corefx Creator Challenge
I set out to help BaBylissPRO modernize how they connect with their barber community, so I designed and built a fully automated competition dashboard that tracked micro-influencer performance in real time. In a little over a month, the program drove more than 3 million organic views for the CoreFX launch, accelerating top of funnel awareness, boosting site traffic, and directly contributing to conversion lift for the new tool.
The build-out
The system combines Airtable and Softr as a gamification layer to create a live leaderboard where barbers can see their total views, likes, comments, and milestone achievements. I developed the full data pipeline, visual identity, and UX flow from structuring the Airtable database to designing custom progression reward system and integrating HTML-driven dynamic elements inside Softr. The result is a clean, interactive dashboard that transforms social engagement data into a motivating and game-like experience for creators.
My Role: UX Design, Dashboard Layout Design, Data Architecture, Airtable Development, Softr Development, Interaction Design, HTML Integration, Workflow Automation, Creative Problem Solving
