Context Speculative expansion of Aimé Leon Dore into the luxury pet category. Insight For ALD loyalists, style is holistic. What you wear, where you walk, even who walks beside you. Big Idea Elevate pet accessories into curated lifestyle objects, not novelty add-ons. Execution Developed a refined visual language rooted in ALD’s tonal palette and textural restraint. Extended the concept across product storytelling, in-feed social, and OOH mockups to feel indistinguishable from a real ALD drop.