STEALTH PRO BOXER BRIEF CAMPAIGN
STEALTH PRO BOXER BRIEF CAMPAIGN
Integrated Campaign System
Creative Progress
Creative Progress
Collection Lookbook (Concept)
Context Launch campaign for Mack Weldon’s Stealth Pro, a high-performance boxer brief designed for movement. Insight Today’s “athlete” isn’t just in the gym. Performance is constant. Commutes, meetings, night runs. The city is the arena. Big Idea Turn underwear into invisible performance armor built for modern urban athletes. Execution Directed a high-contrast visual system blending kinetic motion, moody lighting, and bold typography across film, social, and OOH. Positioned Stealth Pro as the unseen layer powering everyday endurance. Photos taken by: Brian Kelly Live Website link: https://mackweldon.com/pages/stealth-pro Live Youtube link: https://www.youtube.com/watch?v=utkJFOsgYvE
Context Launch campaign for Mack Weldon’s Stealth Pro, a high-performance boxer brief designed for movement. Insight Today’s “athlete” isn’t just in the gym. Performance is constant. Commutes, meetings, night runs. The city is the arena. Big Idea Turn underwear into invisible performance armor built for modern urban athletes. Execution Directed a high-contrast visual system blending kinetic motion, moody lighting, and bold typography across film, social, and OOH. Positioned Stealth Pro as the unseen layer powering everyday endurance. Photos taken by: Brian Kelly Live Website link: https://mackweldon.com/pages/stealth-pro Live Youtube link: https://www.youtube.com/watch?v=utkJFOsgYvE
Mock In-Feed Social Post
Post Production Color Grade
Post Production Color Grade
Post Production Color Grade
Optimized Product reel
Optimized Product reel
A paid social asset edited to loop seamlessly,driving higher engagement and repeat impressions.
A paid social asset edited to loop seamlessly,driving higher engagement and repeat impressions.
In-Feed Social Post
Visual Concepting
In-Feed Social Post
In-Feed Social Post
Instagram Story Posts
Instagram Story Posts
Instagram Story Posts
Credits
Credits
My Role: Art Direction / Shot Design / Videography / Post-Production / Social & Digital Ad Creative