STEALTH PRO BOXER BRIEF CAMPAIGN

This campaign marked a major moment for Mack Weldon: the release of their first new underwear silhouette in several years. I played a key role in shaping the visual and production direction of the Stealth Pro Boxer Brief launch, collaborating with Mile High Run Club to ground the product in a credible, performance-focused environment. Project Overview: The campaign was shot in S-Log3 to maximize dynamic range and create a cinematic, intentional color grade. I developed and executed the shot design, crafted lighting setups to achieve the campaign's signature gradient aesthetic, and managed the full post-production workflow from editing to final color. Because the full campaign included multiple assets (hero edit, color grade breakdown, product reel, and testimonial cuts), this portfolio piece focuses on the overarching creative and executional contributions: Cinematic Post-Production: Led editing and grading to produce a polished final aesthetic, with balanced skin tones and a controlled, modern color environment. Platform-Optimized Deliverables: Created looping social edits and paid media versions built to drive impressions, retention, and engagement. Authentic Athletic Integration: Shot on location at Mile High Run Club to anchor the launch in a trusted, high-performance setting aligned with the "approved by pros, worn by you" message. This project highlights my ability to shape shot design, execute high-quality production work end to end, and deliver visually consistent assets that support both brand storytelling and marketing objectives. TLDR LAUNCHED MACK WELDON'S FIRST UNDERWEAR SILHOUETTE IN YEARS BY SHOOTING S-LOGS AT MILE HIGH RUN CLUB, CREATING A HIGH-ENERGY, PERFORMANCE-FOCUSED VISUAL SYSTEM THAT POSITIONED THE STEALTH PRO BOXER AS CREDIBLE ATHLETIC GEAR THROUGH AUTHENTIC INTEGRATION AND PLATFORM-OPTIMIZED SOCIAL EDITS. Live Youtube link: https://www.youtube.com/watch?v=utkJFOsgYvE