CoreFX Barber Social Challenge

A GAMIFIED INFLUENCER CAMPAIGN DESIGNED TO MODERNIZE HOW BABYLISSPRO CONNECTS WITH THEIR BARBER COMMUNITY. I BUILT A FULLY AUTOMATED COMPETITION DASHBOARD THAT TRACKED MICRO-INFLUENCER PERFORMANCE IN REAL TIME, TRANSFORMING SOCIAL ENGAGEMENT DATA INTO A MOTIVATING, GAME-LIKE EXPERIENCE FOR CREATORS. THE BUILD-OUT THE SYSTEM COMBINES AIRTABLE AND SOFTR AS A GAMIFICATION LAYER TO CREATE A LIVE LEADERBOARD WHERE BARBERS CAN SEE THEIR TOTAL VIEWS, LIKES, COMMENTS, AND MILESTONE ACHIEVEMENTS. I DEVELOPED THE FULL DATA PIPELINE, VISUAL IDENTITY, AND UX FLOW—FROM DESIGNING THE AIRTABLE DATABASE TO DESIGNING CUSTOM PROGRESSION REWARD SYSTEM AND INTEGRATING HTML-DRIVEN DYNAMIC ELEMENTS INSIDE SOFTR. THE RESULT IS A CLEAN, INTERACTIVE DASHBOARD THAT TRANSFORMS SOCIAL ENGAGEMENT DATA INTO A MOTIVATING AND GAME-LIKE EXPERIENCE FOR CREATORS. THE IMPACT IN A LITTLE OVER A MONTH, THE PROGRAM DROVE MORE THAN 3 MILLION ORGANIC VIEWS FOR THE COREFX LAUNCH, ACCELERATING TOP-OF-FUNNEL AWARENESS, BOOSTING SITE TRAFFIC, AND DIRECTLY CONTRIBUTING TO CONVERSION LIFT FOR THE NEW TOOL. BY AUTOMATING THE COMPETITION INFRASTRUCTURE, THE CAMPAIGN SCALED EFFICIENTLY WHILE MAINTAINING AUTHENTIC CREATOR ENGAGEMENT. TLDR DESIGNED AND BUILT AN AUTOMATED INFLUENCER COMPETITION DASHBOARD USING SOFTR AND AIRTABLE THAT GAMIFIED BABYLISSPRO'S BARBER COMMUNITY ENGAGEMENT, DRIVING 3M+ ORGANIC VIEWS AND MEASURABLE CONVERSION LIFT FOR THE COREFX LAUNCH IN JUST OVER A MONTH.