CoreFX Barber Social Strategy
CoreFX Barber Social Strategy
Integrated Campaign System
Creative Progress
Creative Progress
Collection Lookbook (Concept)
REWARD SYSTEM: MILESTONE TO PRODUCT
REWARD SYSTEM: MILESTONE TO PRODUCT
Real-Time Performance Data in Airtable
Real-Time Performance Data in Airtable
Context Influencer campaign designed to re-energize BabylissPRO’s barber community. Insight Barber culture thrives on recognition and peer validation. Big Idea Turn engagement into competition by gamifying performance metrics. Execution Unified creative and data into a scalable social challenge that drove measurable community participation. Developed the campaign structure, tiered reward system, and real-time performance dashboard DRIVING 3M+ ORGANIC VIEWS AND MEASURABLE CONVERSION LIFT FOR THE COREFX LAUNCH IN JUST OVER A MONTH.
Context Influencer campaign designed to re-energize BabylissPRO’s barber community. Insight Barber culture thrives on recognition and peer validation. Big Idea Turn engagement into competition by gamifying performance metrics. Execution Unified creative and data into a scalable social challenge that drove measurable community participation. Developed the campaign structure, tiered reward system, and real-time performance dashboard DRIVING 3M+ ORGANIC VIEWS AND MEASURABLE CONVERSION LIFT FOR THE COREFX LAUNCH IN JUST OVER A MONTH.
Mock In-Feed Social Post
In-Feed Social Post
Visual Concepting
In-Feed Social Post
In-Feed Social Post
Instagram Story Posts
Instagram Story Posts
Instagram Story Posts
Creator Airtable Submission Link
Creator Airtable Submission Link
Credits
Credits
My Role: Product Design / Dashboard Architecture / Data Systems Design / No-Code Development / Interaction Design