Planet Pop: Stitch Crashes the Pepsi-Verse (Spec Ad)

In anticipation of the upcoming Lilo & Stitch movie, I merged Stitch’s anarchic energy with Pepsi's unapologetic challenger brand platform to create a hero visual that transcends typical character promotion. Positioned to amplify both brand relevance and cultural heat, the piece remixes nostalgia, soda indulgence, and summer hype into two key visuals. Cultural Insight. Fans crave immersive brand moments that break the fourth wall and make them feel part of the story. Brand Truth: Pepsi enhances indulgent experiences, and Stitch is the perfect narrative disruptor. Big Idea: What if Stitch, Disney’s ultimate troublemaker, invaded the Pepsi-Verse? This campaign visual stages him mid-chaos, soda syrup everywhere, dual-wielding Pepsi cans, all while celebrating the joy of flavor and mischief. This project was born on a deadline. I had the vision but not the time to build everything from scratch. Inspired by the idea of working smarter, I sourced an existing 3D model of Stitch and reimagined him through custom fur in Maya’s XGen, rendered in Arnold for cinematic realism. I designed and textured original Pepsi cans, integrated a retro Pepsi wave backdrop, and added hyper real soda splashes to enhance the scene’s tactile richness. TLDR CAPITALIZED ON THE LILO & STITCH MOVIE HYPE WITH A SPEC CAMPAIGN THAT POSITIONED STITCH AS PEPSI'S CHAOTIC BRAND AMBASSADOR, BLENDING POP CULTURE RELEVANCE WITH NOSTALGIC 3D CHARACTER WORK TO CREATE A CULTURALLY TIMELY, SHARE-WORTHY VISUAL. Model Credit: Original 3D model of Stitch created by Cavity. Adapted for this piece with modifications to pose, fur, and lighting.