PLANET POP: STITCH CRASHES THE PEPSI-VERSE (SPEC AD)
PLANET POP: STITCH CRASHES THE PEPSI-VERSE (SPEC AD)
Concept to Execution
Concept to Execution
Concept to Execution
Integrated Campaign System
Creative Progress
Creative Progress
Collection Lookbook (Concept)
Spec campaign timed with the upcoming Lilo & Stitch film release. Insight Pepsi thrives on disruption. Stitch embodies chaos with charm. Big Idea Let Stitch “crash” the Pepsi-verse, visually hijacking brand assets in unexpected ways. Execution Created a 3D-driven takeover concept spanning OOH placements, product integrations, and social extensions. Blended cinematic character rendering with Pepsi’s bold graphic system to make the disruption feel official, not fan art. Model Credit: Original 3D model of Stitch created by Cavity. Adapted for this piece with modifications to pose, fur, and lighting.
Spec campaign timed with the upcoming Lilo & Stitch film release. Insight Pepsi thrives on disruption. Stitch embodies chaos with charm. Big Idea Let Stitch “crash” the Pepsi-verse, visually hijacking brand assets in unexpected ways. Execution Created a 3D-driven takeover concept spanning OOH placements, product integrations, and social extensions. Blended cinematic character rendering with Pepsi’s bold graphic system to make the disruption feel official, not fan art. Model Credit: Original 3D model of Stitch created by Cavity. Adapted for this piece with modifications to pose, fur, and lighting.
Mock In-Feed Social Post
Hair groom built in Maya using xGen to define texture, density, and flow ahead of final rendering.
Hair groom built in Maya using xGen to define texture, density, and flow ahead of final rendering.
First Render Pass Inside Maya Arnold
First Render Pass Inside Maya Arnold
In-Feed Social Post
Visual Concepting
In-Feed Social Post
In-Feed Social Post
Instagram Story Posts
Instagram Story Posts
Instagram Story Posts
Credits
Credits
My Role: Creative Direction / Art Direction / Fur Grooming / Character Lighting / Scene Composition / Pepsi Can Modeling / Texture Work