Social Paid Ad Edits

SOCIAL PAID AD EDITS A SERIES OF DYNAMIC INSTAGRAM ADS CREATED BY REPURPOSING EXISTING BRAND FOOTAGE INTO FRESH, SCROLL-STOPPING CONTENT. WORKING WITH UNDERUTILIZED ASSETS, I REMIXED AND RESTRUCTURED THE VIDEOS TO CREATE COHESIVE PAID SOCIAL CAMPAIGNS THAT MAXIMIZED THE BRAND'S CONTENT LIBRARY WHILE DELIVERING HIGH-IMPACT RESULTS. VISUAL DIRECTION I FOCUSED ON EXTRACTING THE MOST COMPELLING MOMENTS FROM EXISTING FOOTAGE AND REBUILDING THEM INTO FAST-PACED, ATTENTION-GRABBING EDITS. STRATEGIC CUTS, RHYTHM-BASED PACING, AND PLATFORM-OPTIMIZED FORMATTING TRANSFORMED STATIC ASSETS INTO ENGAGING SOCIAL CONTENT DESIGNED FOR THE INSTAGRAM FEED. STRATEGY THESE EDITS ADDRESSED A COMMON CHALLENGE: BRANDS SITTING ON VALUABLE FOOTAGE THAT WASN'T PERFORMING. BY REIMAGINING THE EXISTING CONTENT THROUGH A SOCIAL-FIRST LENS, I CREATED MULTIPLE VARIATIONS FROM SINGLE SHOOTS, MAXIMIZING ROI AND EXTENDING CAMPAIGN LIFE WITHOUT ADDITIONAL PRODUCTION COSTS. THE REMIXES WERE BUILT FOR TWO KEY OBJECTIVES: PAID SOCIAL PERFORMANCE: OPTIMIZED FOR INSTAGRAM'S ALGORITHM WITH HOOK-DRIVEN OPENINGS AND CLEAR CALLS TO ACTION. CONTENT EFFICIENCY: TURNED ONE ASSET INTO MULTIPLE POSTS, CREATING A CONSISTENT FEED PRESENCE FROM LIMITED RESOURCES. TLDR TRANSFORMED UNUSED BRAND FOOTAGE INTO HIGH-PERFORMING INSTAGRAM ADS, CREATING MULTIPLE SCROLL-STOPPING VARIATIONS THAT MAXIMIZED CONTENT VALUE AND DROVE PAID SOCIAL RESULTS.