Context Social-first series reintroducing BabylissPRO tools through storytelling. Insight Professional tools are often marketed technically, not emotionally. Big Idea Personify each tool as part of a collectible hero lineup. Execution Built a comic-inspired visual system across feed and story placements. Combined bold typography and graphic framing to transform SKUs into characters with distinct energy. Each story slide personified a tool with simple taglines and distinct visual cues: - Fade Away FX – Now you see it. Now you don’t. - Heat Check – Ignite the detail. - Rock FX – Built tough. Cuts tougher. - Stretch Foil – Stretch the limits of precision.